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Home > GMB  > WHAT ARE GOOGLE’S 3 MAIN SECTIONS?

December 8
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One common problem for business owners’ is creating a marketing strategy that will take their business to another level. Not knowing what’s next or which route to take, and which marketing tools will help your business is a significant obstacle. With so much information available on the internet, putting your business online and ranking high on the search engine results is the key to growing your business. Of course, ranking high on any search engine will help you generate a steady flow of leads, traffics, and sales. 

A recent stat indicates that ninety percent of all online traffic comes from search engines, and 75% goes through Google. So, taking advantage of the internet, specifically search engines like Google, will give light to your business to generate a steady flow of leads. If you want to know more about the three main sections of Google that will help your business, keep reading.

Through online search results, there are three top strategies that you can use to market your business. 

  • GOOGLE ADWORDS
  • GMB OR GOOGLE MY BUSINESS
  • ORGANIC SEO

Let us discuss each one of them. 

GOOGLE ADWORDS

Most commonly known as Google Ads, this will let you advertise your business on the top of related search results. It is also a platform that allows business owners to market their business all over search engine networks. Even though it takes time and patience to master Google ads, including staying on budget and composing the right content, it is a great platform to market your business. If you put your business in Google ads, it will appear at the very top part of the search results page in Google. Google ads can be useful if done correctly.

Some advantages of using Google AdWords include:

  • Google ads will help you reach more potential clients by allowing you to advertise outside of your business location.
  • People searching related keywords will see Google ads first because it is placed at the very top part of the Google search results.
  • If you have a large marketing budget, running multiple ads can help reach a larger audience.

On the contrary:

  • Google ads take time, patience, and practice to master.
  • Going the extra mile for running test campaigns, optimization, and crafting the right wording that matched your landing pages and not having enough time to do all of this is one reason why business owners can’t use Google ads effectively.

GOOGLE MY BUSINESS

Google My Business will put your business on Google Maps, Local Finder, and Google’s Local Pack, which will help your future clients locate and find your services conveniently.

Some advantages of using google my business include:

  • Return of investment is 100%, Service is free because Google My Business is free.
  • Google Maps will display between Google ads and Organic results, an excellent opportunity for small businesses to get noticed.
  • Clients can contact your business directly.
  • You can add photos, videos to your content. 
  • Lastly, creating an account is super easy.

On the contrary:

  • Completing every single detail of your business is very important to utilize Google My Business truly. It is quite a time-consuming affair for some business owners
  • You can’t be in two places at once with GMB because it only allows getting listed at one location using your physical business address. 
  • Businesses located in small towns might find it difficult to stretch to a larger audience.

ORGANIC SEO

One thing for you to note is that organic SEO, along with building backlinks, and SEO best practices, should be a part of your marketing strategy. Why? Simply because organic SEO will help your business website rank higher in the search engine results consistently over time.

Using this marketing strategy will boost your presence and help you rank higher. There are two ways to apply organic search engine optimization; Building backlinks and keyword research.

Some advantages of using organic SEO include:

  • Organic SEO is easy to implement
  • Building Backlinks with outside sources and competitors is easy.
  • You show up in the search results every time, and more people click on the organic results than they do the paid ads.

On the contrary:

  • Creating SEO-friendly content, posting videos, photos, articles, and creating and researching backlinks takes a lot of time.
  • Organic SEO takes time to show results.
  • To receive the highest ranking, your website needs to be large. 
  • As you go up against other websites, the competition is fierce.

BYM Works can help your roofing company get more quality leads. We tailor each marketing plan for our clients’ needs. Contact us today!