Did you know that many roofing businesses have systems that help respond to customer feedback online? Wondering how you can generate more sales leads for your roofing business? Managing your online reviews is crucial.
This blog post will discuss how roofing professionals can use these strategies to increase or generate more reroof sales leads!
Proactively following up and reaching out with customers after their job is done can surely help you amplify your HVAC sales leads.
WHY Are Online Reviews Important?
When a company wants to get ahead of its competition, it must have favorable reviews from its customers or clients. Why?
Simply because when we’re looking for specific services, most people search online to find trusted local companies with exceptional reviews from satisfied customers. Potential leads and customers alike, want to know what kind of service they can expect from roofing companies. More exposure will be good!
Roofing companies with tons of positive reviews are seen as more credible to potential roof customers.
Without further ado, here are some tactics roofing professionals can use to increase their sales leads by managing online reviews:
1. Reach Out To Customers Who Didn’t Leave a Review
You can reach out to the customer who didn’t leave a review. It’s important to let them know that you were grateful to provide your service to them. There is also a big possibility that roofing professionals can turn a negative customer review into a positive one. Business owners will need to reach out to the people who had an unsatisfactory experience to try and make things right. It may seem difficult, but remember, this will generate more HVAC sales leads!
2. Respond To Directly Relevant Reviews
HVAC professionals shouldn’t get into any arguments with customers online. Instead, they should thank them for their feedback and let it go! You don’t want to tarnish the company’s reputation by arguing with a customer online.
Though HVAC professionals should try and reply to as many reviews as possible, you should only respond to reviews that are directly relevant to the job that was performed.
3. Remove Fake Reviews
Fake reviews or comments can hurt your online profile in the long run. This is why it is essential to hire a team of roofing leads software professionals who will help you keep an eye out for fake negative reviews and delete them immediately. This will make it easier to manage online reviews and won’t hinder you from generating more sales leads!
4. Solicit HVAC Reviews from Current Customers
Hiring a company that will help you boost your re-roof sales leads isn’t cheap! However, if they have roofing leads software that can help you get more HVAC sales leads then it can be well worth it. They should also be able to manage online reviews by asking current customers to rate their experience on review websites.
5. Encourage employees to seek reviews.
Many salesmen are disinterested or afraid of asking for reviews from customers. They may be worried that they might give you negative feedback or unsatisfied comments. So, you must encourage and train them to ask for feedback, and guide those who are interested in rating you online. They should also be prepared to deal with customers who deny giving a review.
6. Poll Feedback from Employees
Feedback from people working inside the company can be more trustworthy than a one-time client. Though it can be a biased “review,” there is also a big chance that they will tell you the most honest feedback.
People who work for your company should also leave feedback or reviews on websites like Google Reviews or Yelp. Input from employees can impact the decision of potential re roof sales leads as they reflect on the company’s work culture.
7. Respond to Reviews Promptly and Thank Them For Their HVAC Feedback
Quick responses to customers or potential clients has proven to build more trust for them to work with you again soon. This also applies to responding to roofing reviews promptly.
Roofing businesses should strive for a 24-hour response time. If a business replies quickly, they will appear more trustworthy and professional in the eyes of potential clients who want fast service!