If you want to increase your local roofing business sales, SEO can be a significant factor for lead generation. Do you believe that a significant source of leads for small businesses is local searches? Well, if you don’t, you should! So many people use Google and Bing.
Estimates dictate that ninety percent of conversions from searchers regarding leads, traffic, and calls come from being on page 1 or search engine results pages. Go to your browser and start looking up for “roofers city, state” or “roofing companies city, state”. If you don’t see your website in the first three entries, your competitors are ahead of you.
Just having your website is not enough. Theming your site around that niche and building your local SEO will surely benefit your business. So to answer your question, “Does every roofing company needs SEO?” It’s yes and no. Yes, if you want to generate more sales for your business, getting more traffic, and getting listed on the top 3 google search results. No, if you aren’t looking to grow your business.
What is SEO?
It is short for search engine optimization, a process of optimizing the quantity and quality of site traffic that leads to a web page or website from search engines. It optimizes the website quality and content so that it shows in the top results on the search engines for specific keywords (terms people are searching for).
Why is Local SEO important for your business?
Having your website isn’t as beneficial as having good SEO for your business. Every inquiry entered into the search engine is filtered through its algorithm, which decides the websites deserving of ranking highly. These algorithms are vital to keeping the search results equitable.
Indeed, with today’s algorithms, manipulating the search results with software to get a quick and consistent number 1 ranking is nearly impossible. Top search engine rankings come from a great combination of hard work and website content that attracts searchers. You’ll have a higher chance of being in the search engine results if your website meets these criteria.
It’s no surprise that most users trust these search engines. Being on the top list of search engine rankings means that your website is trustworthy and providing a good user experience. In the online world, SEO is a powerful way to either make or break your business.
How Important SEO for Roofers?
Okay, we know what you’re wondering: How vital SEO for my roofing business? In truth, if you want your business to thrive, then you need to be seen on Google and Bing. Fortunately, ranking number 1 for roofing is not an impossible job like so many people think. This isn’t to say that it doesn’t require a lot of time and effort; the competition is fierce.
However, with the right work and enough time, you can certainly make it to page 1 and start reaping all the benefits that come from it, namely massively more revenue!
BYM Works can help your roofing company get more quality leads. We tailor each marketing plan for our clients’ needs. Contact us today!