Roofing companies need to be on Google’s radar to stay competitive. As we all know, Google is the most popular search engine globally, and roof leads are a hot thing. There are so many convenient online options for customers to find exactly what they’re looking for in modern-day roofing marketing. Those old ad strategies take a back seat today in the world of roofing marketing.
Want to rank higher on Google? Here are some tips for businesses that will help your roofing biz.
Google My Business
You can create a business page and telephone numbers for people to call you for roof service. Also add other roofing contact information, and don’t forget to add information such as hours of operation.
GMB will help potential clients get directions and contact information on Google’s search results and allow customers within your re-roof service area to find your business online. It will also enable other companies to discover you when they search for roofing services in their neighborhood or town.
If you want to do better when it comes to getting more tear off leads, use Google My Business (GMB). Hitting your weekly goals is excellent and helps bring more reroof leads your way from Google.
Get More Positive Reviews
More positive reviews help businesses rank higher in Google, and at the same time, negative reviews can hurt your business. This is why you have to aim for favorable feedback.
Hire professional crews, not only for their workmanship but also for working within a reasonable time frame for a tear off. Work with your sales guys so that they are able to earn quality customer reviews by asking satisfied and happy customers to share their reviews online.
Offering roofing services that makes your customers want to share your contact with people is one of the best ways to generate more quality leads. Previously, we’ve discussed how vital getting more positive reviews is for your business in one of our blogs; you can always check that out.
Beef Up your Local SEO
Local SEO helps drive more online leads, and makes your business stand out in local searches. There are people who will need your help in your town and this is partly why local SEO is significant for a roofing business. No one wants to work with a roofer who is too far away from them. In addition, you’ll be competing for market share no matter where you are since most places have a bunch of roofing companies.
Roofing leads and SEO go hand-in-hand. Your roof-related keywords are based on the services that you provide locally. Google loves fresh content, so new blog posts on your website can help heighten its rank for roof-related keywords.
Always make sure that every blog post is relevant and insightful. Post frequently so your website does not get penalized by Google, but no more than once per day. Posting more than one piece of content every day can turn away potential customers who feel spammed with too much content.
Google Local Services Ads
People may look to hire the best roofing companies near them by taking advantage of the Google Local Services ads section. Local services ads will allow homeowners looking for re-roofs and repair services to contact you directly from your website and find you on Google’s search results. You should consider the benefits of advertising through local service ads if you want to be seen by users on Google.
Pay-Per-Click Ads
You can also pay for digital ads on Google with PPC to reach potential customers looking for your services and to boost your business’s online presence. PPC ads can yield more roofing leads than any other digital ad format for businesses today. But they are usually the most expensive marketing option for a roofer.
Google AdWords is a digital ad platform that allows businesses to buy ads on specific keywords related to their services. These keywords help potential customers looking for your services or products to find your website, converting your keywords into re-roof leads.
Basically if roofing business owners want to get the most leads, they’ll need to pay up to get them.