With the innovation of new technology and our generation becoming more hi-tech, marketing our businesses online is a must-do. You won’t have to worry about finding new streams of clients. There are so many marketing tools available for you to use; however, keep in mind that finding the right one and sticking with it will surely expand your business.
Putting your roofing business online isn’t just about setting up a website but genuinely building a solid marketing strategy. You want to focus on getting exposure to a big audience, giving you more chances of getting more clients and customers. Of course, more customers mean more sales. Ready to find out four great marketing tips for roofers? Keep reading:
1. LOCAL SEO
No one truly knows how powerful SEO is until they get that number one spot. Adding it to your roofing business marketing strategy can give you many advantages in this industry. Success with this strategy can be achieved through backlinks or keyword research. The search engines use algorithms that will help your website rank higher for specific keywords when searched on search engines like Bing and Google.
One useful SEO strategy is creating backlinks to your site, which can be done by either linking to outside sources or internally linking blog articles together. It is done by deliberately placing hyperlinks throughout your and others’ websites. As a result, you’ll rank higher once search engines read your backlinks. On the other hand, using keywords is a classic form of SEO to help your site rank.
2. CONTENT
One of the reasons as to why you will be building your website is, of course, to inform potential clients of the services you offered. That is why producing content with useful information is essential for a successful business strategy. Producing content can be done through several different mediums such as podcasting, blogging, and even video. The key to this is creating content that is both informative and sales pitch.
Podcasts are also an easy way to reach people who are too busy to watch videos or YouTube, or read articles and follow blogs. Podcasting is a great way to showcase your expertise and share your thoughts with the clients. While blogging is a unique way of advertising your services, it does takes time, but the results of this are indeed worth your time. Lastly, creating content through videos. It may sound a bit complicated for some, but really, all you need is a YouTube channel, and then you can start creating and uploading short and helpful videos.
Videos on a platform like YouTube need excellent content for you to stand out and gather viewers. Some of the most popular videos include: DIY or Do it Yourself, HOW-TO tutorials, and short informative clips.
Just like a sandwich, the filling is an essential part of it. Similarly, a successful marketing strategy secret recipe is the content. You need to focus on quality than quantity. Remember, low-quality content won’t attract clients and new business. That’s why you should always make sure to produce high-quality content that will inspire and inform your clients, as this will create trust and drive business.
3. TESTIMONIALS
Never underestimate the power of testimonials from your previous clients. Just like in any other business, word of mouth is powerful. It helps persuade new clients to try out your products or services. You can either ask your clients if they’re willing to give you testimony or asks them to fill out a brief survey after completing a project with you.
4. SOCIAL MEDIA
Yes, social media is a beneficial tool to interact with potential clients, even your current ones. People nowadays spend so much time on social media. So why not use that opportunity to show off recent projects. Facebook, Twitter, and Instagram are the best social media platform used by business owners. All these three have their unique way of helping you reach potential clients.
Facebook has so many features that allow you to create pages, groups, and ads to connect to people who can be your future clients. Over the years, this tool has proven to be the most powerful marketing tool for large and small businesses. Meanwhile, Twitter is another way to help business owners drive followers and customers to their website. Of course, who doesn’t know Instagram? It is another excellent tool to market your business.
Make sure to utilize these social media very well. As it will help your business build more interaction with bigger audiences.
BYM Works can help your roofing company get more quality leads. We tailor each marketing plan for our clients’ needs. Contact us today!